The Problem With Travel Brand Marketing - And How To Fix It
Travel brands must reassess their communications strategies to adapt to the diminishing value of traditional media and prioritize effective marketing tactics.
Klook-TikTok Collab: Now Book Travel Experiences Directly in the App
Klook is leveraging TikTok to enable direct booking of travel experiences, targeting the social media-savvy Gen Z and Millennial demographics.
The Klook Kreator program empowers influencers to promote travel deals, creating a community-driven marketing approach that resonates with younger travelers.
In Major Reversal, Google Will Keep Cookie Trackers. What it Means for Travel Marketers
Google announced it will not phase out third-party cookies in its Chrome browser, impacting privacy and advertising in the digital marketing landscape.
Top 4 ways to make the most out of peak travel season advertising with OOH
Invest in OOH advertising for peak travel seasons as travelers show increased booking rates, targeting Millennials and Gen Zers with a mix of OOH and DOOH is essential.
Boosting Revenue During Cultural Events: A New Era for Travel Marketing?
Taylor Swift's Eras Tour boosts hotel revenues by over 7% on average in U.S. cities.
Combining travel with events, like concerts, is a growing trend post-pandemic, creating opportunities for travel marketers to enhance visibility and capture demand.
State Tourism Boards Relying More on Instagram and YouTube
Travel brands shifting marketing from TikTok to Instagram and YouTube
Business travel expected to recover fully by 2024
Going for gold: How travel marketers can capitalize on events to drive demand
Large-scale events like Olympics and concerts drive significant revenue and travel demand.
Sports events can lead to increased advertising spending and long-term travel spikes.
'True human influence' and nostalgia: How creators supercharge travel marketing
Content creators are influential in travel marketing by leveraging nostalgia and human influence.
User-generated content builds relatability and authenticity, bridging the gap between brands and consumers.