Tik Tok Travel Ban Could Change TravelTikTok significantly influences travel-related choices and marketing for businesses.
Klook-TikTok Collab: Now Book Travel Experiences Directly in the AppKlook is leveraging TikTok to enable direct booking of travel experiences, targeting the social media-savvy Gen Z and Millennial demographics.The Klook Kreator program empowers influencers to promote travel deals, creating a community-driven marketing approach that resonates with younger travelers.
Tik Tok Travel Ban Could Change TravelTikTok significantly influences travel-related choices and marketing for businesses.
Klook-TikTok Collab: Now Book Travel Experiences Directly in the AppKlook is leveraging TikTok to enable direct booking of travel experiences, targeting the social media-savvy Gen Z and Millennial demographics.The Klook Kreator program empowers influencers to promote travel deals, creating a community-driven marketing approach that resonates with younger travelers.
Accusations fly as Port of Oakland refuses to give up on fight to add San Francisco Bay to its nameThe Port of Oakland is appealing a decision against changing its airport name to attract more travelers.
The Problem With Travel Brand Marketing - And How To Fix ItTravel brands must reassess their communications strategies to adapt to the diminishing value of traditional media and prioritize effective marketing tactics.
How Travel Brands Can Drive Bookings From Anonymous VisitorsTravel brands must prioritize first-party data to enhance marketing strategies and consumer loyalty.Personalization is key in converting anonymous web visitors into engaged customers.
Why data collaboration has become a travel marketing imperativePersonalization is key for successful travel marketing to increase loyalty and customer acquisition.
How Travel Brands Can Drive Bookings From Anonymous VisitorsTravel brands must prioritize first-party data to enhance marketing strategies and consumer loyalty.Personalization is key in converting anonymous web visitors into engaged customers.
Why data collaboration has become a travel marketing imperativePersonalization is key for successful travel marketing to increase loyalty and customer acquisition.
In Major Reversal, Google Will Keep Cookie Trackers. What it Means for Travel MarketersGoogle announced it will not phase out third-party cookies in its Chrome browser, impacting privacy and advertising in the digital marketing landscape.
Top 4 ways to make the most out of peak travel season advertising with OOHInvest in OOH advertising for peak travel seasons as travelers show increased booking rates, targeting Millennials and Gen Zers with a mix of OOH and DOOH is essential.
Boosting Revenue During Cultural Events: A New Era for Travel Marketing?Taylor Swift's Eras Tour boosts hotel revenues by over 7% on average in U.S. cities.Combining travel with events, like concerts, is a growing trend post-pandemic, creating opportunities for travel marketers to enhance visibility and capture demand.
State Tourism Boards Relying More on Instagram and YouTubeTravel brands shifting marketing from TikTok to Instagram and YouTubeBusiness travel expected to recover fully by 2024
Going for gold: How travel marketers can capitalize on events to drive demandLarge-scale events like Olympics and concerts drive significant revenue and travel demand.Sports events can lead to increased advertising spending and long-term travel spikes.
'True human influence' and nostalgia: How creators supercharge travel marketingContent creators are influential in travel marketing by leveraging nostalgia and human influence.User-generated content builds relatability and authenticity, bridging the gap between brands and consumers.