#travel-marketing

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#personalization
Skift
2 weeks ago
Marketing

How Travel Brands Can Drive Bookings From Anonymous Visitors

Travel brands must prioritize first-party data to enhance marketing strategies and consumer loyalty.
Personalization is key in converting anonymous web visitors into engaged customers. [ more ]
digiday.com
3 months ago
Marketing

Why data collaboration has become a travel marketing imperative

Personalization is key for successful travel marketing to increase loyalty and customer acquisition. [ more ]
Skift
2 weeks ago
Marketing

How Travel Brands Can Drive Bookings From Anonymous Visitors

Travel brands must prioritize first-party data to enhance marketing strategies and consumer loyalty.
Personalization is key in converting anonymous web visitors into engaged customers. [ more ]
digiday.com
3 months ago
Marketing

Why data collaboration has become a travel marketing imperative

Personalization is key for successful travel marketing to increase loyalty and customer acquisition. [ more ]
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Skift
3 weeks ago
Marketing

Klook-TikTok Collab: Now Book Travel Experiences Directly in the App

Klook is leveraging TikTok to enable direct booking of travel experiences, targeting the social media-savvy Gen Z and Millennial demographics.
The Klook Kreator program empowers influencers to promote travel deals, creating a community-driven marketing approach that resonates with younger travelers. [ more ]
Skift
1 month ago
Marketing

In Major Reversal, Google Will Keep Cookie Trackers. What it Means for Travel Marketers

Google announced it will not phase out third-party cookies in its Chrome browser, impacting privacy and advertising in the digital marketing landscape. [ more ]
The Drum
4 months ago
Marketing

Top 4 ways to make the most out of peak travel season advertising with OOH

Invest in OOH advertising for peak travel seasons as travelers show increased booking rates, targeting Millennials and Gen Zers with a mix of OOH and DOOH is essential. [ more ]
Skift
5 months ago
Marketing

Boosting Revenue During Cultural Events: A New Era for Travel Marketing?

Taylor Swift's Eras Tour boosts hotel revenues by over 7% on average in U.S. cities.
Combining travel with events, like concerts, is a growing trend post-pandemic, creating opportunities for travel marketers to enhance visibility and capture demand. [ more ]
Skift
6 months ago
Marketing

State Tourism Boards Relying More on Instagram and YouTube

Travel brands shifting marketing from TikTok to Instagram and YouTube
Business travel expected to recover fully by 2024 [ more ]
The Drum
6 months ago
Marketing

Going for gold: How travel marketers can capitalize on events to drive demand

Large-scale events like Olympics and concerts drive significant revenue and travel demand.
Sports events can lead to increased advertising spending and long-term travel spikes. [ more ]
The Drum
6 months ago
Marketing

'True human influence' and nostalgia: How creators supercharge travel marketing

Content creators are influential in travel marketing by leveraging nostalgia and human influence.
User-generated content builds relatability and authenticity, bridging the gap between brands and consumers. [ more ]
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