"A perennial head-scratcher for progressives is how to craft a simple, compelling message on the economy. One Labour MP found the answer in a few packets of M&S biscuits. Gordon McKee, who represents Glasgow South, has racked up more than 3.3m views on X with an 101-second video in which he demonstrates the UK's debt to GDP ratio using stacks of custard creams and chocolate bourbons."
"But in the parliamentary Labour party McKee is a pioneer, and the only backbencher known to have hired a digital content creator. The decision has paid off, with a series of professional-grade videos using grabby analogies designed to go viral. In recent weeks a few of his colleagues have began to emulate him, including the Leeds East MP Richard Burgon."
Gordon McKee demonstrated the UK's debt to GDP ratio using stacks of custard creams and chocolate bourbons, attracting more than 3.3m views on X for an 101-second video. McKee has hired a digital content creator and produced professional-grade short videos using grabby analogies designed to go viral. Several parliamentary colleagues, including Richard Burgon, have begun to emulate his approach. McKee aims to produce a couple of such videos a week focused on Instagram, TikTok and YouTube Shorts to reach audiences beyond the politically hyper-engaged. Labour leader Keir Starmer announced significant investment in comprehensive digital campaigning training and the party unveiled Operation Second Term.
Read at www.theguardian.com
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