"If you haven't heard of vertical dramas, chances are you will soon. These quick, grabby series usually split into minute-long episodes have risen unstoppably over the past couple of years, and now Hollywood is taking an interest. Last year, the former Showtime executive Jana Winograde announced MicroCo, a studio devoted to vertical drama, and claimed that she was shocked by the amount of top-tier talent that has approached her."
"Every single Hollywood studio you can think of is involved or trialling, says vertical drama consultant Jen Cooper. For actors in America, 90% of the jobs are verticals. Indeed, in a stagnating entertainment market, verticals are one of the few places of real growth last year Deadline reported that revenues in the sector are up 8,000% year-on-year. People pay more attention to verticals because they're not also on WhatsApp at the same time"
Vertical dramas are short, grabby series filmed in 9:16 vertical format for smartphone viewing, typically split into minute-long episodes. They are produced rapidly by small crews, often shot within a week, with actors expected to deliver performances in a few takes. The format relies on rapid pacing and frequent cliffhangers to retain attention and convert viewers into paying customers. Major industry players and new vertical-focused studios are investing heavily, and reported revenues have surged. The format serves a large, underserved audience—particularly women who read romance novels—and accounts for a high share of acting work.
Read at www.theguardian.com
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