"Assertive Yield, a global leader in empowering publishers, SSPs, and Ad Networks to maximise their revenue potential, today (26th January, 2026) announced the appointment of Richard Ottoy as Senior Vice President of Sales for EMEA. In his new role, Richard will lead the company's strategic commercial efforts across Europe, focusing on scaling Assertive Yield's presence in key markets, expanding the EMEA team, and strengthening relationships with premium publishers and SSPs."
"We're thrilled to welcome Richard to Assertive Yield," said Sherzod Rizaev, Chief Operating Officer at Assertive Yield. "His extensive experience building commercial teams, driving international growth, and forging strong partnerships with publishers and SSPs will be critical as we scale our operations across Europe. Richard is respected across the industry, and his leadership will help us further deliver on our vision of empowering publishers with secure, reliable, and high-performance monetization solutions."
Assertive Yield appointed Richard Ottoy as Senior Vice President of Sales for EMEA on 26 January 2026. He will lead strategic commercial efforts across Europe, prioritizing scaling presence in key markets, expanding the EMEA team, and strengthening relationships with premium publishers and SSPs. Richard brings over 20 years of ad tech experience with senior roles at OpenX, Sharethrough, and TripleLift and expertise in programmatic infrastructure, publisher supply strategy, and international sales execution. He will oversee expansion in the EU5 and other strategic regions, lead hiring and sales development, drive revenue growth, and deepen engagement with enterprise-level partners.
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