"Publishers aren't just trying to get cited in AI tools like ChatGPT and Google's AI Overviews - some are looking at how they convert that playbook into a product they can sell. Instead of just optimizing their own headlines and structured data for generative engine optimization (GEO), they're offering brands a similar roadmap: how to show up, get cited and stay visible inside AI-generated responses."
"It's a notable twist. The same companies grappling with shrinking referral traffic and opaque AI algorithms are positioning themselves as translators of that black box - turning hard-won experimentation with prompts, schema and authority signals into a new service line. In an era where discovery is fragmenting and answers are synthesized, visibility inside the AI layer is becoming a product."
Publishers are packaging AI citation playbooks into products to help brands gain visibility inside ChatGPT and Google's AI Overviews. They offer roadmaps on optimizing headlines, structured data, prompts and authority signals for generative engine optimization (GEO) so branded and native content can surface in AI-generated answers. Companies experiencing shrinking referral traffic and opaque algorithms are positioning themselves as translators of the AI discovery layer, turning experimentation into a service line. This creates new revenue beyond advertising by measuring and strategizing answer-engine discovery and demonstrating branded content performance in AI contexts.
Read at Digiday
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