"Breaking news: Microsoft Clarity is now required for all 3P publishers to ensure all placements meet editorial and safety standards. Any Microsoft Advertising clicks that do not have Clarity will be filtered out and result in nonbillable impressions/clicks, she added. This information has been sent to publishers via email for the past several months, so this should not be shocking news to publishers. But now it is in full enforcement."
"For those unaware of what Clarity is, it's a free behavioral analytics tool that allows brands to see what's happening on their websites and make informed CRO decisions. By partnering with Microsoft Clarity, publishers are not only ensuring transparency on the experience they're providing to advertisers, they're gaining invaluable insights into how users are interacting on their site. Microsoft Clarity requires consent mode to be enabled. We thank our publisher partners for their commitment to creating brand safe inventory for advertisers!"
Microsoft requires Microsoft Clarity for all third-party publishers to receive payment for impressions and clicks from Microsoft Advertising. Any advertising clicks that lack Clarity will be filtered and recorded as nonbillable impressions or clicks. Publishers have been notified by email for several months, and enforcement is now active. Microsoft Clarity is a free behavioral analytics tool that reveals on-site user behavior and supports conversion rate optimization. Clarity requires consent mode to be enabled. Implementing Clarity gives publishers detailed user interaction insights and helps ensure editorial, safety, and brand-safe ad inventory.
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