"Beehiiv, a creator platform that works with Business Insider and Status, has been hiring more sale staff to pitch advertisers on its network of different publications. "Doing a one-off newsletter buy for your favorite crypto or AI newsletter works in a silo maybe once or twice," says Tyler Denk, the company's co founder. "We're kind of playing this, like, massive middleman of being able to drive results for advertisers, and then obviously publishers getting paid a ton of revenue from this as well.""
"Beehiiv says its ad network pays more than $1 million per month to its publishers across the platform, supporting newsletters ranging in subscriber bases from from 1,000 to more than one million. Creators don't have to accept Beehiiv's ads, says Denk. Many of them also sell their own advertising inventory independently. Beehiiv has counted Notion, Google, Netflix, HubSpot, Deel, and Roku as advertisers."
Beehiiv is expanding its ad-sales operations to package inventory across its network of newsletters and offer advertisers scale. The company hired Andrew MacMannis as vice president of ad sales and customer success and plans to double the ad solutions team. Beehiiv's ad network pays publishers more than $1 million per month and supports newsletters with subscriber counts from 1,000 to over one million. Creators retain the choice to decline Beehiiv ads and may sell their own inventory independently. Advertisers such as Notion, Google, Netflix, HubSpot, Deel, and Roku have purchased placements. The strategy aims to lower advertiser costs and simplify buying.
Read at Variety
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