#ad-networks

[ follow ]
TechCrunch
2 weeks ago
Marketing

Beehiiv attracts $32M to make its newsletter publishing platform more sticky | TechCrunch

Newsletters remain a powerful communication tool, as demonstrated by beehiiv's successful funding and growth in the newsletter space. [ more ]
beehiiv Blog
1 month ago
Marketing

How Xembly Increased Qualified Leads and Site Visitors With beehiiv

Utilizing the right marketing channels is critical for lead generation and website traffic in 2024.
Partnerships with ad networks can save time, optimize strategies, and significantly increase qualified leads and site visitors. [ more ]
Theregister
3 months ago
Privacy professionals

Miscreants turn to ad tech to measure malware metrics

Cyber criminals are using ad networks to optimize their malware campaigns and increase the likelihood of users falling for their social engineering attacks.
The DarkGate PDF malware campaign uses ad tools to deliver malicious URLs to victims, evading detection and collecting analytics on who clicks their links. [ more ]
Digiday
5 months ago
Online marketing

Digiday's Oral History of Ad Tech podcast, episode 2, with Ari Paparo

Ari Paparo, a serial entrepreneur and influential figure in ad tech, discusses the history and state of the industry in a conversation with Digiday.
Topics covered include the hustle of ad tech in the 1990s, Paparo's role in DoubleClick's turnaround and sale to Google, the business model of ad networks in the 2000s, the rise of ad exchanges and the fall of ad networks, and the inventors in ad tech. [ more ]
AdExchanger
5 months ago
Online marketing

Thirteen Years Of Ad Tech Progress In One AdExchanger Comic | AdExchanger

DSPs emerged victorious over ad networks in the battle for transparency and flexibility.
The use of view-throughs as an attribution signal was criticized as being a sham. [ more ]
AdExchanger
5 months ago
Online marketing

Thirteen Years Of Ad Tech Progress In One AdExchanger Comic | AdExchanger

DSPs emerged victorious over ad networks in the battle for transparency and flexibility.
The use of view-throughs as an attribution signal was criticized as being a sham. [ more ]
[ Load more ]