Google AdSense New Authorized Buyers

"Google announced it will replace the "Ad networks" blocking control from Brand safety within in AdSense with a new "Authorized Buyers" blocking control. This will start on November 6, 2025, the company said. Google said as part of these changes they will also remove the "Automatically allow new Google-certified ad networks" control. Going forward new authorized buyers will be allowed by default."

"What controls are available on the new "Authorized Buyers" page? As a reminder, authorized buyers have programmatic access to "Google Partner Inventory", which includes trusted ad inventory from publishers and developers who use Google Ad Manager, AdMob and AdSense, in an ad exchange environment. The most common authorized buyers include ad networks, trading desks, and demand-side platforms (DSPs)."

"On the "Authorized Buyers" page you can allow or block certain authorized buyers from bidding on the inventory on your site. You will also have better visibility into the parent-child relationships between authorized buyers and more control over them. You can still use the "Automatically allow new Google-certified ad networks" control. If you currently have this control turned off, you might want to turn it on now to get used to the upcoming change."

Google will replace the AdSense Brand safety "Ad networks" blocking control with a new "Authorized Buyers" blocking control on November 6, 2025. The change removes the separate "Automatically allow new Google-certified ad networks" control, and new authorized buyers will be allowed by default. The new control will exclude inactive ad networks, test ad networks, and Display & Video 360 (DV360) networks. Authorized buyers have programmatic access to Google Partner Inventory from publishers and developers using Google Ad Manager, AdMob, and AdSense. Publishers can allow or block specific authorized buyers, view parent-child relationships, and retain existing blocking changes until launch.

Read at Search Engine Roundtable