#display-advertising

#display-advertising

Website monetization strategies have shifted in recent years, moving away from single-income tactics toward diversified revenue systems that protect sites from traffic swings and platform changes. Blogs, niche websites, and small e-commerce platforms now blend ads, affiliates, and owned products to build reliable income streams without hurting reader trust. Making money online approaches work best when they scale gradually, aligning traffic growth with monetization maturity rather than rushing every option at once.

The Verizon Media-owned company commissioned Sparkler to conduct various studies across the UK, France and Germany in which they asked over 6,000 participants to determine the value of native ad formats via behavioural tests for a set number of brands. In the UK, 31% of people said the native ads they were shown across mobile and desktop devices drove purchase intent, for banner ads the figure was 27%.

The European Union today fined Google roughly $3.5 billion for violating its competition laws, a move that risks escalating tensions with the Trump administration. The European Commission, the executive branch of the 27-nation bloc, said Google had breached antitrust laws by using its size and dominance to control the display advertising business, undercutting rivals. The European Union's aggressive regulation of the tech industry has been a major source of contention with the United States.