#display-advertising

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fromSan Jose Inside
9 hours ago

EU Fines Google $3.5B for Breaking Europe's Antitrust Laws

The European Union today fined Google roughly $3.5 billion for violating its competition laws, a move that risks escalating tensions with the Trump administration. The European Commission, the executive branch of the 27-nation bloc, said Google had breached antitrust laws by using its size and dominance to control the display advertising business, undercutting rivals. The European Union's aggressive regulation of the tech industry has been a major source of contention with the United States.
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fromModern Retail
3 months ago

CMO Strategies: Marketers from Georgia-Pacific to Samsung weigh in on display ad strategies, success metrics and challenges

Display advertising continues to grow, with marketers increasingly turning to email display ads as a preferred choice over traditional programmatic display ads.
Marketing tech
fromDigiday
4 months ago

Digiday+ Research: Programmatic ad spend loses out to email this year

Marketers are prioritizing email over programmatic ads in display advertising, indicating a significant shift in marketing strategies.
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