"AGC Collective Actions Limited, represented by law firm KP Law, has filed an application for proceedings with the UK's Competition Appeal Tribunal. The claim alleges Google favoured its own display advertising services while excluding competitors and potential competitors, leaving advertisers paying more for less effective adverts."
"Display adverts are banner-style promotions used by businesses to reach people when they are browsing online, watching videos or using mobile apps. It is different to search engine adverts which are placed where people are using search engines to browse the internet."
"Google was last year fined 2.95 billion euros (2.55 billion) by the European Commission for breaching EU competition rules over its practices in the online ad tech industry, citing conduct which is also the subject of the UK advertisers' claim."
AGC Collective Actions Limited, represented by KP Law, has filed a claim with the UK Competition Appeal Tribunal against Google for abusing its dominant position in online display advertising. The claim alleges Google favored its own display advertising services while excluding competitors, causing advertisers to pay more for less effective advertisements. Display adverts are banner-style promotions used across websites, videos, and mobile apps. The claim includes all UK-based advertisers who purchased Google's display advertising services directly or through media agencies. This action follows a similar claim regarding Google's search advertising dominance and a 2.95 billion euro fine imposed by the European Commission for breaching EU competition rules in the ad tech industry.
Read at www.standard.co.uk
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