"Just shy of two-thirds of marketers (64%) said that they were using email newsletter sponsorships or ads as of first-quarter 2025, an increase of 13 percentage points from the 51% of marketers who reported using them the previous year."
"In digital ads, there are search ads and display ads. Search ads are a good business because the conversion rate is high. Display ads are a good business because it has a lot of impressions and a lot of views because you can put banners anywhere."
Display advertising is experiencing robust growth in the U.S., reaching $74.3 billion in spending for 2024. A survey signifies a rise in usage among marketers, with 79% now incorporating display ads—an increase from 75% last year. Despite this growth, a noteworthy shift is occurring towards email display ads and sponsorships, which has overtaken traditional programmatic display ads as marketers’ top choice. Nearly two-thirds of marketers utilized email display options in Q1 2025, showcasing a significant 13-point increase from the previous year, indicating evolving marketing strategies.
#display-advertising #email-marketing #digital-advertising #marketing-strategies #advertising-trends
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