"US District Court Judge Leonie Brinkema ruled in April that Google operates an illegal monopoly in two markets where competition has been "anemic" and "stifled," according to the Department of Justice (DOJ): the display publisher ad server market and the display ad exchange market. On Monday, the two sides returned to court for the remedies phase. Each side made their opening remarks to Judge Brinkema, who will make the decision."
"The DOJ opened proceedings Monday on a grandiose foot, calling upon the old Winston Churchill line that those who don't learn from history are doomed to repeat it. We stand at "a critical inflection point" in the evolution of digital advertising and the open web, said Morgan Feder, assistant NY attorney general and head of antitrust investigations for the DOJ. The DOJ is seeking a complete divestiture of AdX and a potential forced divestiture of parts of DFP."
Judge Leonie Brinkema found that Google operates an illegal monopoly in the display publisher ad server market and the display ad exchange market. The case moved to a remedies phase where DOJ and Google presented opening arguments. The DOJ seeks a complete divestiture of AdX and possible forced divestiture of parts of DFP, while Google favors policy and rule changes. The DOJ called the moment a critical inflection point for digital advertising and the open web. Google's counsel repeatedly cited a recent Search remedies decision; the DOJ argued that decision had no connection to Chrome or divestiture here.
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