A recent Criteo study reveals that 75% of consumers view online shopping as purely functional, with a significant portion feeling lonely and overwhelmed by endless options. As excitement fades, many shoppers miss the joy of the unexpected discoveries found in physical stores. Around 29% see online shopping as a chore, indicating a need for brands to reshape the experience. Personalization through AI may help rekindle the thrill of shopping, as consumers increasingly desire more than mere transactions.
"Today, we no longer 'go shopping'-we are always shopping-but that hasn't made the experience more exciting. Instead, online retail has become a functional necessity, optimized for speed but stripped of surprise and spontaneity."
"Our research shows that consumers crave the thrill of the unexpected, yet too often, discovery is being left to chance. Brands that don't reinject joy into the shopping journey risk fading."
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