Korean beauty products are increasingly taking center stage in the UK market, transitioning from online platforms to physical high street stores. This shift is largely attributed to the influence of social media on consumer behavior, with unique ingredients like snail slime and salmon sperm driving attention. Retailers are seizing the opportunity by launching K-beauty brands and physical outlets. Notably, products offer sought-after skin results, such as the 'glass skin' look, appealing especially to Gen Z consumers—those most swayed by social media recommendations.
Korean beauty products are moving from phone screens to UK high streets, as social media drives sales of skincare featuring eye-catching ingredients.
Retailers are capitalizing on the TikTok and Instagram trend for K-beauty by opening physical stores and launching viral makeup ranges.
K-beauty products are renowned for their gentle, natural ingredients, strict labelling laws, and unique packaging, gaining popularity through influencer reviews.
34% of UK users have purchased beauty products after seeing them on social media, with 58% of Gen Z influenced by platforms like TikTok.
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