"Hello, influencers Influencers often refer to themselves a "creators." Sometimes, retailers will use a more ambiguous "community" framing or even "talent relations." The most unabashed will speak openly of a social affiliate network. But call them what you like, social influencers had a major presence this year. Walmart, for example, sent Sarah Henry, its VP of content, influencer and commerce, to discuss the retailer's creator programs."
"Pacsun, meanwhile, took the opportunity to announce its "PS Community Hub," a new app that's part shopping marketplace and part social influencer affiliate portal. Companies like Uber, Shopify and Instacart now show up at the Big Show as sponsors and exhibitors, while influencers tag along with the big platform players, which, in turn, are trying to sell social audience extensions to marketers."
Social influencers had a major presence at NRF's Big Show 2026, spanning retailer panels, platform sponsorships, and product launches. Retailers like Walmart highlighted creator programs and sent executives to speak on influencer commerce. Pacsun announced a PS Community Hub app combining marketplace and influencer affiliate features. Platform companies such as Uber, Shopify and Instacart appeared as sponsors and exhibitors alongside influencers. Sessions featured brands like Crocs, Tarte Cosmetics, H&M and American Eagle discussing creator-led marketing approaches. U.S. retailers are adapting TikTok and Instagram for affiliate programs and ongoing creator relationships rather than one-off influencer activations.
Read at AdExchanger
Unable to calculate read time
Collection
[
|
...
]