According to May 2025 data from Tinuiti, 41% of US Prime members will spend more time shopping on Amazon because of a longer Prime Day this year. An additional 14% of members are expected to shop around at other sites, benefiting retailers hosting their own sales events. Last year, total spending across all US retailers during Amazon Prime Day reached $14.2 billion, showing an 11% increase from the previous year. Retailers should prepare for increased consumer engagement by strategically staggering deals and enhancing advertising efforts.
According to May 2025 data from Tinuiti, 41% of US Prime members anticipate spending more time shopping on Amazon due to an extended Prime Day event this year.
Last year's Amazon Prime Day spending across all US retailers reached $14.2 billion, a notable increase of 11% year-over-year, as reported by Adobe Analytics.
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