"Locket first captured the attention of Gen Z users in 2022 as an alternative to platforms like Instagram and Snapchat. It pitches a more private experience with a widget that brings your closest friends' photos directly to your smartphone. The social startup is launching a new feature called Rollcall, where users can upload a collection of photos from the week every Sunday. The photos are only viewable for seven days."
""When you think about some of these bigger platforms ... maybe you see a friend's photo dump every once in a while, but that's surrounded by so much content from creators, from anybody else on the platform," Locket CEO Matt Moss told Business Insider. The feature has been testing in the US for about six months, Moss said, and is rolling out widely for iOS users next week. The feature will be available to Android users later this year."
"Moss said about 80% of the Locket users who have been posting photo dumps every week are Gen Alpha (which Locket defines as between 13 and 17, including some Gen Z cuspers). The age group accounts for 49% of the app's US users. Locket has about 9 million global daily active users, per the company, and over 90 million downloads since launch."
Locket introduced Rollcall to prompt users to share weekly photo collections every Sunday that remain viewable for seven days. The app emphasizes a private experience with a widget that delivers closest friends' photos directly to smartphones as an alternative to Instagram and Snapchat. Rollcall tested in the US for about six months and will roll out to iOS next week, with Android later this year. Approximately 80% of weekly photo-dump posters are Gen Alpha (ages 13–17), who make up 49% of US users. Locket reports roughly 9 million daily active users and over 90 million downloads.
Read at Business Insider
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