"It might feel wild, but Gen Alpha influencers are already on the rise. In some cases, these influencers haven't even hit double digits. Kids as young as 7 - the age twins Koti and Haven Garza were in a viral "we're Gen Alpha influencers" TikTok last year - are already in the business of influencing. And business, it seems, is booming."
"In a 2024 survey of Gen Alpha preteens and early teens by the social commerce platform Whop, 23% said they've been reached out to by a brand for a sponsorship opportunity, and 31% said they consider such sponsorships a realistic way to make money. With Instagram and TikTok requiring users to be at least 13 (or 18 for public Instagram accounts) and YouTube recently upping its solo livestreaming age to 16, most Gen Alpha influencers operate through parent-run profiles."
Gen Alpha influencers are children born roughly 2010–2024, with the oldest around 15 and some as young as seven already building large followings. Many operate through parent-run profiles because Instagram, TikTok, and YouTube impose minimum age restrictions for accounts and livestreaming. A 2024 Whop survey found 23% of Gen Alpha preteens and early teens had been contacted by brands for sponsorships and 31% view sponsorships as realistic income. Fashion and beauty brands including Claire's, Shein, and Evereden are engaging ultra-young influencers. Growing up fully digital-native has normalized influencing as both social and economic opportunity for Gen Alpha.
Read at Teen Vogue
Unable to calculate read time
Collection
[
|
...
]