It's that time of year again, a time of lists and countdowns, of soul-crushing AI brain-vomit ringed by adverts for miracle dental implants. In the spirit of the season the tech website Feedpost produced its own list on New Year's Eve of the Top 100 Kid Influencers on Instagram And YouTube in 2025, and there's nothing wrong with that. It's fine and definitely not strange or creepy [narrator's voice: it is strange and creepy]. Don't think about end times.
It might feel wild, but Gen Alpha influencers are already on the rise. In some cases, these influencers haven't even hit double digits. Kids as young as 7 - the age twins Koti and Haven Garza were in a viral "we're Gen Alpha influencers" TikTok last year - are already in the business of influencing. And business, it seems, is booming.