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Marketing tech
fromForbes
1 week ago

Sam's Club Bets On Experiential Retail Media With INDYCAR Sponsorship

Sam's Club transforms retail media into experiential, orchestrating supplier activations at events like races and concerts to drive direct sales and brand exposure.
fromInc
1 month ago

Why This AI Influencer Earns 40 Times More Than Its Human Counterparts

Artificial intelligence-powered influencer Lu from Magalu has shared 74 sponsored Instagram posts over the past year, paid for by brands like Netflix and Hugo Boss. Lu boasts 8 million followers on Instagram and 7.4 million on TikTok.
Artificial intelligence
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