#native-advertising tag

1 week ago

Infographic: 78% of brands believe that native advertising adds value for consumers, while 56% view sponsored content positively

Native advertising is widely adopted by publishers, contributes a growing share of revenue, and is viewed positively by publishers, agencies, and brands.

2 weeks ago

From Impressions to Impact - the Year of Outcomes?

2026 will shift marketing from vanity metrics to outcomes-based measurement, prioritizing attentive reach, native/contextual formats, AI-driven optimisation, and demonstrable real business impact.

Marketing

3 weeks ago

Your brand is talking about itself too much

Brands should avoid self-centered messaging and create content that engages audiences by focusing on topics they care about rather than the brand itself.

1 month ago

Magenta Telekom and Readpeak Boost Awareness and Activations with Native Content-Driven Creatives

Magenta Telekom and Readpeak boost awareness and activations with native content-driven creatives, reaching people as they travel outside of the EU. Roaming charges whilst abroad are always a source of concern when visitors and holidaymakers are travelling outside of the EU. These worries often lead to people avoiding using their mobile data abroad altogether. To combat this, Magenta Telekom introduced travel packages for non-EU countries allowing customers to easily activate these packages online, by phone, or through the MeinMagenta app.

Marketing tech

1 month ago

Native ads drive greater purchase intent than display, says Oath

The Verizon Media-owned company commissioned Sparkler to conduct various studies across the UK, France and Germany in which they asked over 6,000 participants to determine the value of native ad formats via behavioural tests for a set number of brands. In the UK, 31% of people said the native ads they were shown across mobile and desktop devices drove purchase intent, for banner ads the figure was 27%.

Marketing tech

2 months ago

E-commerce advertising 'doesn't need to be disruptive' to work

That's a big misconception that Rokt sets out to change, as the focus turns to how e-commerce advertising is being reimagined around consumer expectations, not as an interrupter but an enhancer. "What we're seeing in consumer behavior is they're wanting more relevant, seamless experiences in how they interact online," says Firmstone. "The landscape is so crowded today, so how do [advertisers] get cut through and get your offer in front of a customer when intent is high?"

E-Commerce

2 months ago

Audible & Readpeak Join Forces With a Plug-In Automated AI Solution Set to Change the Premium Native Marketplace

Readpeak's automated native-ad technology enables rapid bespoke templating, real-time A/B testing and publisher-adaptive creatives to elevate mid-funnel engagement and creative efficiency.

fromAdExchanger

4 months ago

The Science (And Art) Of Scaling Native Ads | AdExchanger

"The rendering actually happens on the supply side, [because] no one's sending through anything fully baked. Those assets then have to be delivered to the SSP..."

E-Commerce

6 months ago

MGID Launches CPA Tune, Delivering 155% Higher Conversion Rates Through Automated Bid Optimisation

MGID's CPA Tune uses machine learning to optimize advertising campaigns for better conversions and efficiency at scale, marking a significant advancement in native advertising.