#native-advertising

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#e-commerce-advertising #trust-and-privacy #ai-personalization #mid-funnel-marketing #creative-automation
fromThe Drum
1 week ago

E-commerce advertising 'doesn't need to be disruptive' to work

That's a big misconception that Rokt sets out to change, as the focus turns to how e-commerce advertising is being reimagined around consumer expectations, not as an interrupter but an enhancer. "What we're seeing in consumer behavior is they're wanting more relevant, seamless experiences in how they interact online," says Firmstone. "The landscape is so crowded today, so how do [advertisers] get cut through and get your offer in front of a customer when intent is high?"
E-Commerce
Marketing tech
fromExchangewire
2 weeks ago

Audible & Readpeak Join Forces With a Plug-In Automated AI Solution Set to Change the Premium Native Marketplace

Readpeak's automated native-ad technology enables rapid bespoke templating, real-time A/B testing and publisher-adaptive creatives to elevate mid-funnel engagement and creative efficiency.
fromAdExchanger
2 months ago

The Science (And Art) Of Scaling Native Ads | AdExchanger

"The rendering actually happens on the supply side, [because] no one's sending through anything fully baked. Those assets then have to be delivered to the SSP..."
E-Commerce
Marketing tech
fromExchangewire
4 months ago

MGID Launches CPA Tune, Delivering 155% Higher Conversion Rates Through Automated Bid Optimisation

MGID's CPA Tune uses machine learning to optimize advertising campaigns for better conversions and efficiency at scale, marking a significant advancement in native advertising.
Marketing tech
fromForbes
5 months ago

How AI Can Change The Game In Native Advertising's Fight Against Fraud

Native advertising is overcoming its negative reputation through technological advancements in fraud detection and ad verification.
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