A YouTube video depicting hypersexualized gun culture has garnered over 10 million views, raising concerns about young boys’ access to such content. Research from Sandy Hook Promise reveals that boys encounter this type of marketing frequently, which links to harmful societal messages about masculinity and gun violence. Co-founder Nicole Hockley warns that this marketing exploits boys' insecurities and correlates with violence, emphasizing the necessity for awareness and action among parents, lawmakers, and the tech industry to protect youth from dangerous content.
This kind of marketing preys on young boys' insecurities and how they see themselves. It's the same kind of messaging that influenced the shooter who murdered my son and 25 others at Sandy Hook Elementary. This type of marketing isn't just irresponsible-it's dangerous and it has deadly consequences.
This survey comes at a time when boys are inundated with confusing societal messages about manhood, and firearms continue to be the leading cause of death for children and teenagers.
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