"Nearly 6 in 10 US teens (59%) say they've used ChatGPT, more than double Gemini's 23%, according to an October survey from Pew Research Center. Beyond the chart: This chatbot preference is already shaping commerce habits. In fact, 61% of Gen Z shoppers have used AI tools to help with a purchase in the last year, according to a September 2025 survey from PayPal."
"Data is from the December 2025 Pew Research Center report titled "Teens, Social Media and AI Chatbots 2025." 1,458 US teens ages 13-17 were surveyed online during September 25-October 9, 2025. Respondents were recruited via their parents through Ipsos KnowledgePanel, a probability-based web panel recruited primarily by address-based sampling. The survey was weighted to be representative of US teens ages 13 to 17 who live with their parents by age, gender, race and ethnicity, household income, and other categories."
Nearly 6 in 10 U.S. teens (59%) report using ChatGPT, more than double Gemini's 23%. Sixty-one percent of Gen Z shoppers used AI tools to help with a purchase in the last year. AI adoption among Gen Z continues rising: 97% of Goldman Sachs Gen Z interns use AI in their personal lives, up from 86% in 2023. Use the chart in youth marketing decks to benchmark brand AI integration and to show where Gen Z AI habits are forming. Brands building on platforms other than ChatGPT may face headwinds with teen audiences. An online survey of 1,458 U.S. teens ages 13–17 was conducted September 25–October 9, 2025; respondents were recruited via parents through a probability-based web panel; the survey was weighted to represent U.S. teens and has a margin of sampling error of +/-3.3 percentage points; oversamples were conducted for non-Hispanic Black and Hispanic respondents; the research was reviewed and approved by an IRB.
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