""Starbucks is proud to bring connection, culture, community and incredible coffee to the world stage," said Tressie Lieberman, executive vice president and global chief brand officer of Starbucks Coffee Company."
""This is our chance to co-create a Games that will resonate for generations to come, and welcoming Starbucks to the LA28 and Team USA family marks the coming together of a world-class brand and a globally embraced event, with a shared commitment to shaping culture and community," Wasserman said in a statement."
Starbucks will serve as the official coffee partner for the 2028 Los Angeles Olympics and Paralympics and Team USA, providing specially designed coffeehouses in the Olympic and Paralympic village, competition venues and volunteer hubs for athletes, fans and spectators. Starbucks joins founding-level partners including Honda, Delta and Comcast, contributing to LA28's privately funded sponsorship program. Domestic sponsorships aim to cover $2.5 billion of a $7.1 billion Games budget, with contracts already covering more than 70% of the sponsorship goal as of August. Financial terms of the Starbucks deal were not disclosed. LA28 also added Sunbelt Rentals and T-Mobile for Business.
Read at Los Angeles Times
Unable to calculate read time
Collection
[
|
...
]