"Lansdowne Road will remain the Aviva Stadium for another five years at least after the insurance company reached a renewal agreement with the IRFU and the FAI."
"Aviva have held the naming rights for the stadium since it re-opened following redevelopment in 2010, initially signing a 10-year deal worth a reported €40m with the governing bodies who jointly run the stadium."
Aviva has renewed its stadium naming rights deal, ensuring Lansdowne Road will continue to be called the Aviva Stadium for at least five more years. Aviva originally secured the rights when the venue re-opened after redevelopment in 2010. The initial agreement was a reported ten-year deal valued at approximately €40 million. The stadium is jointly run by the IRFU and the FAI, which jointly signed the original sponsorship. The renewal maintains the existing commercial partnership between Aviva and the governing bodies responsible for the stadium's operation and branding.
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