Mexico is suing Google over how it's labeling the Gulf of Mexico
President Claudia Sheinbaum announced that Mexico is suing Google for relabeling the Gulf of Mexico as 'Gulf of America' for U.S. users, despite Mexico's objections.
Are naming rights deals worth the investment for big brands? | MarTech
Marketers evaluate the effectiveness of naming rights deals through metrics like brand exposure, audience engagement, sales impact, media value, and brand association.
