RC Cola emerged as a pioneer in the soda industry, introducing major innovations such as aluminum cans, diet cola, and caffeine-free cola. Originating as Chero-Cola, the company struggled early on due to legal battles with larger competitors like Coca-Cola. After rebranding to Royal Crown in the 1930s, it achieved significant market share, especially with the introduction of Diet-Rite. However, the sugar industry's campaign against cyclamate, the sweetener used in diet sodas, tarnished its reputation, leading to a steep decline in market share by the 1970s.
RC Cola was the industry leader in introducing innovations such as aluminum cans, diet cola, and caffeine-free cola, despite its current smaller market share.
The origins of RC Cola date back to Chero-Cola which faced early legal challenges but eventually rebranded and thrived in the 1930s.
Royal Crown created the first diet soda, Diet-Rite, in 1958, significantly impacting the soda market and pushing competitors to catch up.
The downfall of RC Cola's market share began with the cyclamate controversy, where inflated claims about its toxicity led to a decrease in popularity.
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