The new Coca-Cola x Star Wars campaign, "Refresh Your Galaxy," invites fans to immerse themselves in the franchise through interactive storytelling. Featuring Darth Vader in a promotional video interacting with cosplayers, the initiative includes 27 limited-edition Coke cans showcasing iconic scenes and characters. These cans will offer unique AR experiences, turning fans into holograms reminiscent of Princess Leia. The collaboration highlights Star Wars' multi-generational appeal, emphasizing themes of hope and connection appreciated by Coca-Cola and the franchise's devoted followers.
In a promotional video shot for the new "Coca-Cola x Star Wars: Refresh Your Galaxy" partnership, Darth Vader is seen marching into a movie theater, where he interacts and spars with Star Wars superfans dressed in cosplay, all while indulging in a crisp Coca-Cola beverage.
Coca-Cola's global vice president of creative strategy and content Islam ElDessouky emphasizes that the storytelling in Star Wars is rooted in human values such as hope and connection.
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