"Braun, 57, has worked at Coca-Cola for three decades. Prior to assuming the COO role earlier this year, he led operations in Brazil, Latin America, Greater China and South Korea. He has held positions overseeing Coke's supply chain, new business development, marketing, innovation, general management and bottling operations. Braun was born in California and raised in Brazil. He holds a bachelor's degree in agricultural engineering from the University Federal of Rio de Janeiro, a master of science degree from Michigan State University and an MBA from Georgia State University."
"During Quincey's nine years as CEO, Coke added more than 10 additional billion-dollar brands, including BodyArmor and Fairlife. He also brought Coke into the alcoholic drink market with Topo Chico Hard Seltzer, which went on sale in 2021. In 2020, Quincey led a restructuring that reduced Coke's brands by half and laid off thousands of employees. Quincey said Coke wanted to streamline its structure and focus its investments on fast-growing products like its Simply and Minute Maid juices. But as Quincey steps down as CEO, Coke is facing numerous challenges, including tepid demand for its products in the U.S. and Europe and increasing customer scrutiny of its ingredients. This summer, after a nudge from President Donald Trump, Coke said it would release a version of its trademark Cola with cane sugar instead of high-fructose corn syrup."
Henrique Braun will assume the role of Coca-Cola CEO effective March 31, 2026, with James Quincey moving to executive chairman. Braun, 57, has three decades at Coca-Cola and recently became COO after leading major regional operations and overseeing supply chain, marketing, innovation, new business development, general management and bottling. Braun was born in California, raised in Brazil, and holds engineering, master’s and MBA degrees. During Quincey's nine-year tenure, Coca-Cola added multiple billion-dollar brands and entered alcoholic beverages, but the company faces tepid demand in the U.S. and Europe and heightened ingredient scrutiny.
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