from24/7 Wall St.
1 day agoStarbucks $3.65 Cup of Coffee Is Too Expensive
The cost of a Starbucks Corp. ( NASDAQ: SBUX) "short" cup of coffee, which is 8 fl oz, is $3.65. It comes in four versions: Blonde Roast - Sunsera, Pike Place Roast, Featured Dark Roast, and Decaf Pike Place Roast. Each has five calories. No matter what else Starbucks does to improve its tattered fortunes, it needs to charge less. The price of a cup of coffee brewed at home is $0.40. Factoring in electricity and water adds a few pennies. A coffee brewing machine costs as little as $15. The value of that machine per cup can be measured over years and thousands of cups.
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