"WPP's 2025 revenue dropped by 8.1% from 2024 to £13,550 million (or about 18,306 million USD) for the year. Rose, a former Microsoft executive who took over the agency group last September, didn't mince words with investors regarding the just-closed quarter, acknowledging that the business is underperforming and lacked stability."
"During Thursday's earnings call, Rose announced a new plan called Elevate28, which, she said, will reposition WPP as a single company, streamlined into four operating units (WPP Media, WPP Creative, WPP Production and WPP Enterprise Solutions) in four regions. The Elevate28 plan will unify the entire company under WPP Open, the agency's agentic marketing platform."
"WPP predicts that the program will cost £400 million (approximately $540 million) to fully implement, phased over two years. But the cost-cutting and consolidation should result in £500 in gross savings (about $676 million). The savings will be spent on areas where WPP anticipates continued growth, including media, commerce, production and enterprise solutions."
WPP experienced significant financial challenges in 2025, with revenue dropping 8.1% to £13,550 million. CEO Cindy Rose, a former Microsoft executive appointed in September, acknowledged the business is underperforming and lacks stability. To address this crisis, Rose introduced Elevate28, a strategic overhaul that repositions WPP from a traditional agency holding company into a unified organization with four operating units: WPP Media, WPP Creative, WPP Production, and WPP Enterprise Solutions. The plan consolidates operations under WPP Open, an agentic marketing platform. Implementation occurs in phases: 2026 focuses on stabilization and cost reduction, while 2027 targets new go-to-market strategies and organic growth. The restructuring requires £400 million investment but projects £500 million in gross savings, which will fund growth areas including media, commerce, and enterprise solutions.
#corporate-restructuring #ai-enabled-marketing #cost-reduction-strategy #organizational-transformation #advertising-industry
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