#cost-reduction-strategy

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#corporate-restructuring
fromAdExchanger
2 hours ago
Marketing tech

WPP Braces For Big Change, As New CEO Cindy Rose Says It Will Ditch The Holdco Label | AdExchanger

WPP's revenue declined 8.1% in 2025, prompting new CEO Cindy Rose to launch Elevate28, a comprehensive restructuring plan to reposition the company as a streamlined, AI-enabled business across four operating units.
fromBusiness Insider
8 hours ago
Marketing tech

WPP is shaking up its business model - 3 key takeaways on what it means for staff

WPP's new CEO Cindy Rose unveiled a turnaround plan restructuring the company into four units and targeting $676 million in cost savings by 2028 to address declining revenue and profitability.
fromAdExchanger
2 hours ago
Marketing tech

WPP Braces For Big Change, As New CEO Cindy Rose Says It Will Ditch The Holdco Label | AdExchanger

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