Media Buying Briefing: Dentsu's new CEO on how he's going to grow the business again
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Media Buying Briefing: Dentsu's new CEO on how he's going to grow the business again
"Two weeks ago when Japanese-owned Dentsu announced its 2025 full-year earnings, global CEO Hiro Igarashi announced he was stepping down, to be replaced by Takeshi Sano at the end of March. Sano, who's been with the holdco since 1992, most recently was CEO of Dentsu Japan (the holding company's most successful division by far) and deputy global COO, which means he's familiar with the current operations outside of Japan - and what's not been going right."
"One major move that puts Sano much closer to Dentsu's operations outside of Japan - which last year were essentially put up for sale by Igarashi-san, only to be turned down by potential acquirers as well private equity firms, resulting in a major write down in the company's earnings - is the elimination of global COO and president roles, enabling regional CEOs to report directly to Sano."
""We have a big opportunity ahead of us at Dentsu," wrote Sano. "The U.S. is, of course, one of our most important markets, alongside Japan. It is home to many of our global clients, and we know that driving growth for clients locally often unlocks new opportunities on a global scale.""
Hiro Igarashi will step down as global CEO and be replaced by Takeshi Sano at the end of March. Takeshi Sano has been with the holdco since 1992 and most recently led Dentsu Japan while serving as deputy global COO. The company eliminated global COO and president roles so regional CEOs will report directly to the new global CEO. Operations outside Japan were offered for sale last year but saw no buyers or private equity interest, prompting a significant earnings write-down. The new plan prioritizes regions with the best growth prospects, including a renewed focus on the U.S. market and collaboration with Dentsu North America leadership.
Read at Digiday
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