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Media Buying Briefing: Why Dentsu Japan and the rest of the holdco just don't fit well together

Last week, one of Dentsu's media agencies, iProspect, said it had expanded an existing relationship its sibling Merkle has with BJ's Wholesale Club to now include performance media duties handled by iProspect. The news follows wins of BMW Group's media across Europe, also led by iProspect, back in July, and Dollar General (along with its retail media network) in May.

Business

Information security

fromBleepingComputer

3 weeks ago

Advertising giant Dentsu reports data breach at subsidiary Merkle

Dentsu's U.S. subsidiary Merkle suffered a cybersecurity breach that exposed staff and client data, prompting system shutdowns and notifications to affected individuals.

Information security

fromTheregister

3 weeks ago

Marketing giant Dentsu warns staff after Merkle data raid

A cyberattack on Merkle, a Dentsu subsidiary, resulted in theft of bank, payroll, and other sensitive data affecting current and former staff.

Marketing

fromDigiday

2 months ago

Media Buying Briefing: What's going to happen with Dentsu outside of Japan?

Dentsu will sell its international holdco assets, including Aegis holdings, potentially reshaping global agency consolidation and altering holding-company power dynamics.

Marketing tech

fromAdExchanger

4 months ago

Dentsu's Carat Partners With An AI Platform To Bring Its Agents (Almost) To Life | AdExchanger

Carat partners with Vurvey Labs to utilize AI-driven video surveys for improved audience insights, reducing the need for in-person interviews.

Marketing tech

fromDigiday

7 months ago

How Merkle streamlined its offerings to fit Dentsu's mission in the last year

Merkle's role within Dentsu is evolving, focusing on CRM, content, commerce, and data analytics under new leadership.

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