Digiday6 days agoMarketingMedia Buying Briefing: Is Dentsu's latest restructure the solve it needs to get back to growth?Dentsu restructuring under new CEO Michael Komasinski aims to unlock value and drive growth [ more ]
Exchangewire3 months agoMarketingDentsu Partners with The GoodNet to Launch Ethical Media IndexDentsu has partnered with The GoodNet to launch the Ethical Media Index (EMI) in the UK. The EMI enables brands to plan and measure the ethical performance of their digital campaigns. [ more ]
Retail Brew4 months agoMarketingMeta and Dentsu launch 'intelligent messaging' services for brandsMore than 1 billion people message a business each week on Meta platforms, but 50 million messages go unanswered. Meta and Dentsu have partnered to develop 'Intelligent Messaging' solutions that use AI-powered chatbots to improve customer engagement. [ more ]
AdExchanger1 month agoArtificial intelligenceDentsu's Chief Data And Technology Officer On Generative AI, Cookies And The Future Of Data | AdExchangerAI is dependent on quality data sets; Dentsu ties together products and services through new data and technology group led by Shirli Zelcer. [ more ]