As the year winds down, December's Booms & Shakes feels less like a wrap-up and more like a preview. Big brands are locking in partners, agencies are reshaping their futures, and new ventures are quietly testing what influence, collaboration and creativity might look like next. There's a familiar rhythm... Client wins, senior hires, strategic launches. But look more closely, and you'll see bigger themes emerge.
Last week, one of Dentsu's media agencies, iProspect, said it had expanded an existing relationship its sibling Merkle has with BJ's Wholesale Club to now include performance media duties handled by iProspect. The news follows wins of BMW Group's media across Europe, also led by iProspect, back in July, and Dollar General (along with its retail media network) in May.