#client-wins

[ follow ]
#dentsu #agency-sales #mergers-and-acquisitions #contrarian-strategy #consultative-agency #csuite-alignment
fromDigiday
1 day ago

Media Buying Briefing: Why Dentsu Japan and the rest of the holdco just don't fit well together

Last week, one of Dentsu's media agencies, iProspect, said it had expanded an existing relationship its sibling Merkle has with BJ's Wholesale Club to now include performance media duties handled by iProspect. The news follows wins of BMW Group's media across Europe, also led by iProspect, back in July, and Dollar General (along with its retail media network) in May.
Business
Marketing
fromDigiday
2 months ago

Media Buying Briefing: When EQ is just as important as IQ in helping clients grow

Boathouse's contrarian, consultative approach—connecting CMOs with the C‑suite and reflecting rather than dictating strategy—has driven steady growth and new client wins.
[ Load more ]