""There's complexity in our model that makes it very difficult for us to have talent fluidity. And we need to fix that,""
""and I feel well equipped to lead this company down that path.""
""so many opportunities ahead.""
""year of execution.""
WPP's stock fell nearly 60% in 2025, prompting a dividend cut and two profit-outlook downgrades. Mark Read stepped down after seven years and Cindy Rose became CEO in July. Rose previously worked at Microsoft, Disney, Virgin Media, and Vodafone and completed a 100-day tour of customers, shareholders, and employees. Rose is changing how WPP "shows up" with clients ahead of a formal strategic review and signed a $400 million deal with Google for preferential AI access. Rose identified model complexity that limits talent fluidity and cited new account wins as signs of momentum.
Read at Semafor
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