"Trailer Park Group, the long-standing, Clio Award-winning marketing agency behind trailers and key art on movies including Christopher Nolan's Interstellar and The Dark Knight Rises, Marvel Studios' Guardians of the Galaxy and Captain America: Civil War and such TV shows as Netflix's Stranger Things and Wednesday, has shuttered several key divisions and reorganized others, according to multiple sources."
"Its traditional trailer-making division in the U.S. is closing while other audio-visual components are being trimmed or moved under other portfolios. The company's office in Hollywood is shutting, with the U.S. hub now shifting to its office in Woodland Hills. The moves will be ongoing for the next two months, according to sources."
"TPG, which runs divisions in London and Mumbai, will continue to operate Art Machine, which handles non-trailer marketing; Dark Burn Creative, the video games marketing silo; and Next W, a 360 marketing agency in the U.K., among several other divisions. Mirada Studios, a production company absorbed by TPG in 2016, is alsobeing scrutinized and could be divested in the coming months."
""Trailer Park Group recently announced it is undergoing a strategic restructuring of its film trailer and integrated services business," a company spokesperson emailed. "Portions of our remaining AV work will be reallocated under other Trailer Park businesses including Dark Burn Creative. Art Machine will now house specific personnel and functions of our integrated services with digital and social content. In addition to Dark Burn Creative and Art Machine, more of our r"
Trailer Park Group is undergoing strategic restructuring that shutters several divisions and reorganizes others. The company is shedding about 150 positions, with global employment around 1,100 people. Its traditional U.S. trailer-making division is closing, while other audio-visual components are being trimmed or moved under different portfolios. The Hollywood office is shutting and the U.S. hub is shifting to Woodland Hills, with changes continuing for about two months. London and Mumbai operations continue, including Art Machine for non-trailer marketing, Dark Burn Creative for video games marketing, and Next W for 360 marketing in the U.K. Mirada Studios, absorbed in 2016, is also under scrutiny and could be divested. Remaining AV work will be reallocated, and integrated services functions will move into Art Machine and Dark Burn Creative.
#film-marketing #trailer-production #corporate-restructuring #digital-and-social-content #video-games-marketing
Read at The Hollywood Reporter
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