#film-marketing

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fromFast Company
1 day ago

'The Toxic Avenger' reboot wants to wipe out your medical debt

The Toxic Avenger, the schlocktacular splatterfest from the 1980s, is slashing its way out of video store purgatory this week, with a reboot starring Peter Dinklage and Kevin Bacon-and an innovative marketing campaign. Hybrid studio-distributor Cineverse is hyping the film by working with the nonprofit Undue Medical Debt to wipe out at least $5 million in debt for families struggling to pay their medical bills. (The grand total may end up being much more as another $1 million in debt will be shredded for every million that Toxie takes in from theaters.)
Film
#a24
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Film
fromBusiness Matters
2 months ago

You can literally feel Apple's new 'F1: The Movie' trailer starring Brad Pitt

Apple's haptic movie trailer for F1: The Movie offers an innovative way to experience film marketing by incorporating tactile sensations synced with visuals.
Marketing tech
fromFast Company
3 months ago

We're in a golden age for movie trailers-and it's messing with our heads

Movie trailers now feel more like self-contained mini-movies, making choices about which films to see more complex.
Media industry
fromKotaku
3 months ago

After One Weekend, Marvel Is Spoiling Thunderbolts* As A Bit

Marvel has shifted from maintaining spoilers to openly sharing them as part of its marketing by revealing 'The New Avengers' name shortly after the film's release.
fromCreative Bloq
4 months ago

Discover the design secrets of the John Wick posters from the artists who created them

The process for any creative starts with throwing ourselves into the world of the IP. John Wick was an easy one with us being fans of the films.
Graphic design
#marvel
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