#film-marketing

#film-marketing

In the lobby of the Culver Theater, a tattooed barber named K.C. shaved heads bald in exchange for free tickets for Bugonia. First in line was Matt Lopez, a 29-year-old Disneyland ride operator. "Ever since I saw the trailer about six months ago, I'm like 'yeah, I'm definitely down for this,'" he said as his shoulder length brown locks were lopped off. "So if I'm able to see this early and get a free haircut at the same time, it's a no-brainer."

Struzan's blend of photorealism and painterly flourish brought a unique aesthetic to memorable movie art, a medium that seems all but lost in today's overly slick movie marketing. With Struzan's art, you could tell you were looking at a painting, which was the point. He seamlessly bridged memorable movie moments and transformed those concepts into stills that felt dynamic and alive.

Turn on your TV, flip over your laptop, look down at your phone - it doesn't matter. There they are. Some of these spots, like magazine covers and Ari's SNL-hosting gig, make perfect sense. This is what actors do when they have a movie to promote. And perhaps none of this would feel so irritating if they weren't always popping up in Wicked-adjacent color schemes. But they do, so here we are.

The Toxic Avenger, the schlocktacular splatterfest from the 1980s, is slashing its way out of video store purgatory this week, with a reboot starring Peter Dinklage and Kevin Bacon-and an innovative marketing campaign. Hybrid studio-distributor Cineverse is hyping the film by working with the nonprofit Undue Medical Debt to wipe out at least $5 million in debt for families struggling to pay their medical bills. (The grand total may end up being much more as another $1 million in debt will be shredded for every million that Toxie takes in from theaters.)

Fans have critiqued the character posters for Ariana Grande's Glinda and Cynthia Erivo's Elphaba, claiming both utilize AI in their creation, leading to disappointment.

The process for any creative starts with throwing ourselves into the world of the IP. John Wick was an easy one with us being fans of the films.