#film-marketing

#film-marketing

The process for any creative starts with throwing ourselves into the world of the IP. John Wick was an easy one with us being fans of the films.

The key to enjoying Psycho is to watch it from the start—Hitchcock insisted on strict audience etiquette to preserve its captivating narrative and twist.

In dropping a tiny bit of new footage of Guy Gardner, the buzz campaign for the new Superman relies on a strategy that assumes non-comic book fans know the Green Lanterns.

"What excites me about marketing is that to me is about connecting with an audience and connecting a film to an audience."

'Glicked' rolls off the tongue a little bit more,' actor Fred Hechinger said at the New York screening of 'Gladiator II' this week. 'I think we should all band around 'Glicked.' It gets too confusing if you have four or five different names for it.'

Audience reactions to "Terrifier 3" have included multiple walkouts and instances of vomiting, showcasing the movie's extreme gore as a potential marketing tool.

Walt Disney's decision to license Mickey Mouse merchandise for $300 in 1930 marked the beginning of a significant commercial venture for Disney, showcasing his early challenges.