Hot Film Marketing Trends from a 'Barbie' Advertising Campaign InsiderFilmmakers face the challenge of standing out in a saturated digital landscape while engaging audiences before and after film releases.
14 Big-Time Movie Marketing BlundersFilm marketing often misrepresents contentPromotional videos can engage audiences uniquelyTrailers sometimes reveal major plot twistsSpace advertising was attempted for blockbuster films
Hot Film Marketing Trends from a 'Barbie' Advertising Campaign InsiderFilmmakers face the challenge of standing out in a saturated digital landscape while engaging audiences before and after film releases.
14 Big-Time Movie Marketing BlundersFilm marketing often misrepresents contentPromotional videos can engage audiences uniquelyTrailers sometimes reveal major plot twistsSpace advertising was attempted for blockbuster films
Watch Alfred Hitchcock's Groundbreaking, Six-Minute Trailer for Psycho (1960)Alfred Hitchcock's Psycho uses innovative marketing techniques, insistent on no late entries to enhance the viewing experience.The film's trailer acts as a mini-movie, introducing key locations without revealing plot details.
fromFilm Courage1 month ago100 Years Later This Is Still The Best Way To Market A Movie - Jim FredrickA compelling movie trailer is crucial for generating excitement and anticipation for film openings.
'Superman's Guy Gardner Teaser Could Flip a Historic DC ProblemDC's campaign for Superman relies on popularizing lesser-known characters like Guy Gardner to draw interest.
There's A Teaser Trailer For The Teaser Trailer For SupermanThe marketing for the new Superman film relies on generated hype rather than organic enthusiasm, making it feel generic and unoriginal.
'Superman's Guy Gardner Teaser Could Flip a Historic DC ProblemDC's campaign for Superman relies on popularizing lesser-known characters like Guy Gardner to draw interest.
There's A Teaser Trailer For The Teaser Trailer For SupermanThe marketing for the new Superman film relies on generated hype rather than organic enthusiasm, making it feel generic and unoriginal.
Stephen King adaptation The Monkey has a very, very strange poster designThe promotional poster for 'The Monkey' defies traditional norms, creating intrigue and aligning with the film's unique tone.
The unique design influence of Nollywood movie poster nostalgiaNollywood's vibrant film posters and marketing defined a unique cultural narrative, experiencing a resurgence through the archival project Nollybabes.
The best movie posters of the month: January 2025Bold and artistic movie poster designs are on the rise in 2025, moving away from traditional styles.
Hollywood's loaded summer 2025 lineup to make a big splash at Super Bowl: From Jurassic World Rebirth to Fantastic Four, here's what you should expectThe upcoming Super Bowl will serve as a major marketing platform for 2025 blockbusters with significant film releases expected from various studios.
Paramount Takes Promotional Stunt to New Level for Gladiator II'Paramount is using an unprecedented multi-platform trailer debut for "Gladiator II" to capture massive audience attention.
New Sonic 3 Concept Art May Clear Up That Confusing Post-Credits SceneConcept art for Sonic the Hedgehog 3 reveals potential plot elements and character introductions that were altered or cut from the final film.
Paramount Takes Promotional Stunt to New Level for Gladiator II'Paramount is using an unprecedented multi-platform trailer debut for "Gladiator II" to capture massive audience attention.
New Sonic 3 Concept Art May Clear Up That Confusing Post-Credits SceneConcept art for Sonic the Hedgehog 3 reveals potential plot elements and character introductions that were altered or cut from the final film.
The Ultimate Guide To Film Distribution And Marketing - Jon Reiss [FULL INTERVIEW]Marketing is about connecting filmmakers with their audience, especially in a content-saturated environment.Distribution is considered easier compared to the complexities of effective marketing today.
A Seemingly Harmless Meme Could Unintentionally Damage Florence Pugh and Andrew Garfield's Romantic DramaRecent film marketing has evolved due to social media, creating challenges for studios regarding audience expectations and narrative tone.
Biggest Reason Why Most Filmmakers Fail At Marketing - Jon ReissDistribution and marketing a film are interconnected, with marketing being crucial to incentivize audiences to watch the film even if it's readily available on various platforms.
The Ultimate Guide To Film Distribution And Marketing - Jon Reiss [FULL INTERVIEW]Marketing is about connecting filmmakers with their audience, especially in a content-saturated environment.Distribution is considered easier compared to the complexities of effective marketing today.
A Seemingly Harmless Meme Could Unintentionally Damage Florence Pugh and Andrew Garfield's Romantic DramaRecent film marketing has evolved due to social media, creating challenges for studios regarding audience expectations and narrative tone.
Biggest Reason Why Most Filmmakers Fail At Marketing - Jon ReissDistribution and marketing a film are interconnected, with marketing being crucial to incentivize audiences to watch the film even if it's readily available on various platforms.
Here's a Hollywood Twist: Streaming Success Runs Through TheatersAmazon Studios' strategy for 'Red One' emphasizes a theatrical release as essential for long-term streaming success.
Did Wicked and Gladiator II Just Trade Places in the Oscar Race?Wicked achieved a record-breaking box office opening, while Gladiator II also performed well despite being a 24-year-old sequel.Marketing for 'Glicked' was confusing, but both films experienced impressive initial success.
TikTok Shares Insights Into Its Capacity for Film PromotionsTikTok significantly influences movie discovery and ticket sales among its users.
Fancy watching the first eight minutes of Kraven the Hunter for free? Of course you don't, but here it is anywaySony releases the first eight minutes of Kraven the Hunter online to entice viewers, a trend that raises doubts about its marketing strategy.
Did Wicked and Gladiator II Just Trade Places in the Oscar Race?Wicked achieved a record-breaking box office opening, while Gladiator II also performed well despite being a 24-year-old sequel.Marketing for 'Glicked' was confusing, but both films experienced impressive initial success.
TikTok Shares Insights Into Its Capacity for Film PromotionsTikTok significantly influences movie discovery and ticket sales among its users.
Fancy watching the first eight minutes of Kraven the Hunter for free? Of course you don't, but here it is anywaySony releases the first eight minutes of Kraven the Hunter online to entice viewers, a trend that raises doubts about its marketing strategy.
fromThe Atlantic4 months ago'Wicked' Had Nothing to HideAudiences may not be as tired of musicals as studios think, despite recent marketing strategies.
Is 'Glicked' the new 'Barbenheimer'? 'Wicked' and 'Gladiator II' collide in theatersThe phenomenon of 'Barbenheimer' set a precedent for mashup marketing, inspiring new attempts like 'Glicked' to replicate its cultural impact.
Gladiator II takes $87m to break Ridley Scott opening box-office recordGladiator II scored the highest international opening for a Ridley Scott film, bringing in $87m despite tougher competition from other releases.
Is 'Glicked' the new 'Barbenheimer'? 'Wicked' and 'Gladiator II' collide in theatersThe phenomenon of 'Barbenheimer' set a precedent for mashup marketing, inspiring new attempts like 'Glicked' to replicate its cultural impact.
Gladiator II takes $87m to break Ridley Scott opening box-office recordGladiator II scored the highest international opening for a Ridley Scott film, bringing in $87m despite tougher competition from other releases.
Matt Reeves on The Penguin, Batman Part 2, and Forming His GothamMatt Reeves revolutionized movie marketing with 'Cloverfield', creating an intriguing pre-release buzz that left audiences eager for more.
Glen Powell Doesn't Think His Fake Affair Was "Duplicitous"Glen Powell and Sydney Sweeney leveraged dating rumors to generate buzz for their film, contributing to its substantial box office success.
Matt Reeves on The Penguin, Batman Part 2, and Forming His GothamMatt Reeves revolutionized movie marketing with 'Cloverfield', creating an intriguing pre-release buzz that left audiences eager for more.
Glen Powell Doesn't Think His Fake Affair Was "Duplicitous"Glen Powell and Sydney Sweeney leveraged dating rumors to generate buzz for their film, contributing to its substantial box office success.
Greenwich Has Rebranded as GreenWitch Ahead Of The Cinematic Release Of WickedGreenwich has been temporarily renamed GreenWitch to promote the film 'Wicked,' featuring special events and changed signage.
Netflix's Greta Gerwig Situation, a Buried Clint Eastwood Movie, and Streaming's Good WeekWarner Bros. Discovery's earnings may signal a turning point for streaming profitability.
The dream of an Indian MCU barely involves superheroesIndia's cinema is increasingly shaped by Marvel's marketing success rather than just filmmaking techniques.
Ultra-gory 'Terrifier 3' is using puking viewers as a marketing tool. The same hype helped 'Terrifier 2' make $15 million on a $250,000 budget."Terrifier 3" uses extreme gore to generate buzz, leading to walkouts and reactions that may enhance its marketing appeal.
Hellboy is one of Hollywood's most beloved characters. So why does hardly anyone know a new movie exists?The messy marketing campaign is jeopardizing the visibility and potential success of 'Hellboy: The Crooked Man'.
Why Fanta's Beetlejuice tastes like the future of movie marketingFanta's Beetlejuice flavor launch demonstrates evolving film-brand partnerships aimed at attracting new audiences like Gen Z.
25 Disney Facts That Are Truly Fascinating, And That You Might Not KnowDisney's history is marked by pivotal decisions and unexpected turns that shaped its brand and legacy over decades.
8 Years Later, Guillermo del Toro Defends his Most Underrated Horror MovieCrimson Peak was mis-marketed as a horror film, leading to its box office failure despite its strengths as a gothic romance.
Did the Megalopolis Trailer Make Up All Those Movie-Critic Quotes?Coppola's Megalopolis trailer misleadingly uses critics' quotes, misrepresenting their actual opinions on his prior films like The Godfather.
Could 'Inside Out 2' Top 'Barbie' at the Box Office? After 10 Days, It's PossibleDisney's 'Inside Out 2' performs exceptionally well, grossing $355 million in just 10 days, only trailing 2021's 'Spider-Man: No Way Home' post-Covid.
3 Business Lessons From 'Deadpool & Wolverine'The success of 'Deadpool & Wolverine' is attributed to strong marketing strategies and a commitment to reviving forgotten characters.
Could 'Inside Out 2' Top 'Barbie' at the Box Office? After 10 Days, It's PossibleDisney's 'Inside Out 2' performs exceptionally well, grossing $355 million in just 10 days, only trailing 2021's 'Spider-Man: No Way Home' post-Covid.
3 Business Lessons From 'Deadpool & Wolverine'The success of 'Deadpool & Wolverine' is attributed to strong marketing strategies and a commitment to reviving forgotten characters.
It Ends With Us Marketing Isn't Telling You The Truth Of The MovieThe cast of It Ends With Us appears disconnected, raising concerns about the film's promotion and message regarding domestic violence.
'Longlegs' Can't Quite Carry The Weight Of Expectations | DefectorThe marketing departments of film studios focus on hyping up movies, often portraying misleading information to attract audiences.