#film-marketing

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#audience-engagement

The Ultimate Guide To Film Distribution And Marketing - Jon Reiss [FULL INTERVIEW]

Marketing is about connecting filmmakers with their audience, especially in a content-saturated environment.
Distribution is considered easier compared to the complexities of effective marketing today.

A Seemingly Harmless Meme Could Unintentionally Damage Florence Pugh and Andrew Garfield's Romantic Drama

Recent film marketing has evolved due to social media, creating challenges for studios regarding audience expectations and narrative tone.

Biggest Reason Why Most Filmmakers Fail At Marketing - Jon Reiss

Distribution and marketing a film are interconnected, with marketing being crucial to incentivize audiences to watch the film even if it's readily available on various platforms.

The Ultimate Guide To Film Distribution And Marketing - Jon Reiss [FULL INTERVIEW]

Marketing is about connecting filmmakers with their audience, especially in a content-saturated environment.
Distribution is considered easier compared to the complexities of effective marketing today.

A Seemingly Harmless Meme Could Unintentionally Damage Florence Pugh and Andrew Garfield's Romantic Drama

Recent film marketing has evolved due to social media, creating challenges for studios regarding audience expectations and narrative tone.

Biggest Reason Why Most Filmmakers Fail At Marketing - Jon Reiss

Distribution and marketing a film are interconnected, with marketing being crucial to incentivize audiences to watch the film even if it's readily available on various platforms.
moreaudience-engagement

There's A Teaser Trailer For The Teaser Trailer For Superman

The marketing for the new Superman film relies on generated hype rather than organic enthusiasm, making it feel generic and unoriginal.
from www.nytimes.com
3 weeks ago

Here's a Hollywood Twist: Streaming Success Runs Through Theaters

Amazon Studios' strategy for 'Red One' emphasizes a theatrical release as essential for long-term streaming success.
#box-office

Did Wicked and Gladiator II Just Trade Places in the Oscar Race?

Wicked achieved a record-breaking box office opening, while Gladiator II also performed well despite being a 24-year-old sequel.
Marketing for 'Glicked' was confusing, but both films experienced impressive initial success.

TikTok Shares Insights Into Its Capacity for Film Promotions

TikTok significantly influences movie discovery and ticket sales among its users.

Fancy watching the first eight minutes of Kraven the Hunter for free? Of course you don't, but here it is anyway

Sony releases the first eight minutes of Kraven the Hunter online to entice viewers, a trend that raises doubts about its marketing strategy.

Did Wicked and Gladiator II Just Trade Places in the Oscar Race?

Wicked achieved a record-breaking box office opening, while Gladiator II also performed well despite being a 24-year-old sequel.
Marketing for 'Glicked' was confusing, but both films experienced impressive initial success.

TikTok Shares Insights Into Its Capacity for Film Promotions

TikTok significantly influences movie discovery and ticket sales among its users.

Fancy watching the first eight minutes of Kraven the Hunter for free? Of course you don't, but here it is anyway

Sony releases the first eight minutes of Kraven the Hunter online to entice viewers, a trend that raises doubts about its marketing strategy.
morebox-office
from The Atlantic
1 month ago

'Wicked' Had Nothing to Hide

Audiences may not be as tired of musicals as studios think, despite recent marketing strategies.
#movie-releases

Is 'Glicked' the new 'Barbenheimer'? 'Wicked' and 'Gladiator II' collide in theaters

The phenomenon of 'Barbenheimer' set a precedent for mashup marketing, inspiring new attempts like 'Glicked' to replicate its cultural impact.

Gladiator II takes $87m to break Ridley Scott opening box-office record

Gladiator II scored the highest international opening for a Ridley Scott film, bringing in $87m despite tougher competition from other releases.

Is 'Glicked' the new 'Barbenheimer'? 'Wicked' and 'Gladiator II' collide in theaters

The phenomenon of 'Barbenheimer' set a precedent for mashup marketing, inspiring new attempts like 'Glicked' to replicate its cultural impact.

Gladiator II takes $87m to break Ridley Scott opening box-office record

Gladiator II scored the highest international opening for a Ridley Scott film, bringing in $87m despite tougher competition from other releases.
moremovie-releases

Paramount Takes Promotional Stunt to New Level for Gladiator II'

Paramount is using an unprecedented multi-platform trailer debut for "Gladiator II" to capture massive audience attention.
#hollywood

Matt Reeves on The Penguin, Batman Part 2, and Forming His Gotham

Matt Reeves revolutionized movie marketing with 'Cloverfield', creating an intriguing pre-release buzz that left audiences eager for more.

Glen Powell Doesn't Think His Fake Affair Was "Duplicitous"

Glen Powell and Sydney Sweeney leveraged dating rumors to generate buzz for their film, contributing to its substantial box office success.

Matt Reeves on The Penguin, Batman Part 2, and Forming His Gotham

Matt Reeves revolutionized movie marketing with 'Cloverfield', creating an intriguing pre-release buzz that left audiences eager for more.

Glen Powell Doesn't Think His Fake Affair Was "Duplicitous"

Glen Powell and Sydney Sweeney leveraged dating rumors to generate buzz for their film, contributing to its substantial box office success.
morehollywood

Greenwich Has Rebranded as GreenWitch Ahead Of The Cinematic Release Of Wicked

Greenwich has been temporarily renamed GreenWitch to promote the film 'Wicked,' featuring special events and changed signage.

Netflix's Greta Gerwig Situation, a Buried Clint Eastwood Movie, and Streaming's Good Week

Warner Bros. Discovery's earnings may signal a turning point for streaming profitability.

The dream of an Indian MCU barely involves superheroes

India's cinema is increasingly shaped by Marvel's marketing success rather than just filmmaking techniques.

Ultra-gory 'Terrifier 3' is using puking viewers as a marketing tool. The same hype helped 'Terrifier 2' make $15 million on a $250,000 budget.

"Terrifier 3" uses extreme gore to generate buzz, leading to walkouts and reactions that may enhance its marketing appeal.

Hellboy is one of Hollywood's most beloved characters. So why does hardly anyone know a new movie exists?

The messy marketing campaign is jeopardizing the visibility and potential success of 'Hellboy: The Crooked Man'.

Why Fanta's Beetlejuice tastes like the future of movie marketing

Fanta's Beetlejuice flavor launch demonstrates evolving film-brand partnerships aimed at attracting new audiences like Gen Z.

25 Disney Facts That Are Truly Fascinating, And That You Might Not Know

Disney's history is marked by pivotal decisions and unexpected turns that shaped its brand and legacy over decades.

8 Years Later, Guillermo del Toro Defends his Most Underrated Horror Movie

Crimson Peak was mis-marketed as a horror film, leading to its box office failure despite its strengths as a gothic romance.

Did the Megalopolis Trailer Make Up All Those Movie-Critic Quotes?

Coppola's Megalopolis trailer misleadingly uses critics' quotes, misrepresenting their actual opinions on his prior films like The Godfather.
#box-office-success

Could 'Inside Out 2' Top 'Barbie' at the Box Office? After 10 Days, It's Possible

Disney's 'Inside Out 2' performs exceptionally well, grossing $355 million in just 10 days, only trailing 2021's 'Spider-Man: No Way Home' post-Covid.

3 Business Lessons From 'Deadpool & Wolverine'

The success of 'Deadpool & Wolverine' is attributed to strong marketing strategies and a commitment to reviving forgotten characters.

Could 'Inside Out 2' Top 'Barbie' at the Box Office? After 10 Days, It's Possible

Disney's 'Inside Out 2' performs exceptionally well, grossing $355 million in just 10 days, only trailing 2021's 'Spider-Man: No Way Home' post-Covid.

3 Business Lessons From 'Deadpool & Wolverine'

The success of 'Deadpool & Wolverine' is attributed to strong marketing strategies and a commitment to reviving forgotten characters.
morebox-office-success

It Ends With Us Marketing Isn't Telling You The Truth Of The Movie

The cast of It Ends With Us appears disconnected, raising concerns about the film's promotion and message regarding domestic violence.

Imax Names Anne Globe as Chief Marketing Officer

Imax Corporation has appointed Anne Globe as its Chief Marketing Officer.
Globe will oversee brand, film marketing, creative, and social media for the global entertainment technology platform.

'Longlegs' Can't Quite Carry The Weight Of Expectations | Defector

The marketing departments of film studios focus on hyping up movies, often portraying misleading information to attract audiences.
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