Walt Disney's decision to license Mickey Mouse merchandise for $300 in 1930 marked the beginning of a significant commercial venture for Disney, showcasing his early challenges.
The concept of the 'Disney Vault' predates home video and referred to the re-releasing of films after their initial theater runs, emphasizing a marketing strategy.
Walt Disney was initially dissatisfied with 'Alice in Wonderland,' refusing its re-release until its cult status emerged, leading to a successful re-release strategy.
After Disney's 1959 'Sleeping Beauty' flopped, a long hiatus in fairy-tale princess productions followed until 'The Little Mermaid' reignited the genre in 1989.
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