Recent movie trailers are incredibly engaging, blurring the lines between marketing and narrative. A trend in trailers showcases a dynamic range of films, from A24's horror to Marvel's superhero antics. This level of excellence in trailer production is making the decision of which movies to see in theaters tougher for audiences. Notably, even meta-commentary about the film landscape finds its way into these trailers, reflecting a new era of cinematic promotion that serves both blockbuster and indie films equally well.
"Traditionally, trailers have followed a familiar cadence: Give the audience a hook, follow it up with some table-setting, and end on an escalation."
"The trailer for A24's new necromancy horror Bring Her Back is as dynamic as the one for Marvel's retro romp, The Fantastic Four."
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