Paramount's unique marketing strategy for "Gladiator II" features a simultaneous 60-second trailer debut across more than 4,000 channels to capture 300 million viewers.
We aimed to create a big moment to match the scope and grandeur of Ridley Scott's epic film," said Marc Weinstock, highlighting the promotional roadblock's historical significance.
With the intense fracturing of the media landscape, studios have been forced to conjure up ever more provocative ways to grab attention, indicating a paradigm shift.
In a significant departure from traditional tactics, Paramount staged red carpets globally and arranged for various premieres, showcasing high-profile marketing efforts.
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