The article discusses various unconventional and sometimes misleading marketing strategies used in Hollywood to promote films, illustrating the extremes to which studios go to create buzz. From Liam Neeson's endorsement on LinkedIn for 'Taken 3' to misleading trailers for movies like 'Crimson Peak', the piece highlights how campaigns can mislead audiences about a film’s true genre or story. It also presents unique advertising attempts, such as 'The Last Action Hero' partnering with NASA, and the pitfalls of giving away pivotal plot twists through trailers, as seen with 'Terminator Genisys'.
The marketing for Liam Neeson's 'Taken 3' included him personally endorsing a lucky LinkedIn applicant’s profile, showcasing how far promotional tactics have evolved.
The trailer for 'Crimson Peak' misled audiences, presenting it as a horror film, which led to disappointing experiences for horror fans expecting something very different.
'The Last Action Hero' attempted to combine Hollywood with NASA through space advertising by painting promotional material on a rocket, but it was too late after launch.
Trailers for 'Terminator Genisys' revealed pivotal plot twists, including a shocking character transformation, demonstrating the risky practice of revealing key storylines in promotions.
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