After 80 years, Minute Maid's frozen canned juices are getting put on ice

"Minute Maid helped make orange juice a year-round morning staple in 1946, when it started shipping cans of frozen juice around the U.S. But 80 years later, the brand's parent company is halting sales of frozen juice concentrates in the U.S. and Canada, saying it wants to focus on the fresh juices that customers now prefer. "We are discontinuing our frozen products and exiting the frozen can category in response to shifting consumer preferences,""

"In 1946, Vacuum Foods Corp. became the first U.S. company to ship frozen orange juice across the country, according to Coca-Cola. It named the product Minute Maid; Vacuum Foods eventually changed its name to Minute Maid as well. Rival Tropicana, which still sells frozen canned juice, was founded in 1947. Coca-Cola acquired Minute Maid in 1960, and 13 years later, Minute Maid introduced ready-to-drink orange juice, which was sold in the refrigerated case"

Minute Maid will stop selling frozen juice concentrates in the U.S. and Canada by April, with remaining inventory available while supplies last. Coca-Cola, which owns Minute Maid, said the move responds to shifting consumer preferences and will allow the company to focus on fresh juices. Minute Maid pioneered nationwide shipping of frozen orange juice in 1946 and later introduced ready-to-drink refrigerated orange juice in 1973 after Coca-Cola acquired the brand in 1960. Rival Tropicana still sells frozen canned juice. Orange juice faces competition from energy drinks and protein smoothies, and frozen juice prices rose after poor weather in Brazil and Florida.

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