Coca-Cola Zero Sugar, which debuted in 2017, is experiencing significant growth, with case volumes increasing by 14% globally in the first quarter. Consumer interest in low- or no-sugar beverages is rising, as evidenced by PepsiCo's report that 60% of their sales volume in major markets came from such drinks. Recent comments by President Trump suggested that Coca-Cola might switch to cane sugar, but the company has not confirmed any changes. Experts believe a complete switch from high-fructose corn syrup is unlikely due to supply chain constraints.
Coca-Cola Zero Sugar, introduced in 2017, has seen global case volumes rise by 14% in the first quarter, making it one of Coke's fastest-growing products.
PepsiCo reported that 60% of its sales volumes in major markets in the second quarter came from low or no sugar drinks, reflecting a consumer preference shift.
Duane Stanford expressed doubt that Coca-Cola will shift fully away from high-fructose corn syrup, citing supply chain challenges and sugar availability.
Coca-Cola has acknowledged the interest in using cane sugar, as noted by President Trump, but has not confirmed any changes to their sweetening strategy.
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