"Coca‑Cola's 2025 holiday campaign celebrates behind-the-scenes givers with heartwarming films and innovative AI-powered storytelling, inspiring authentic connections and festive joy."
"The brand's use of AI technology enhances creative storytelling while keeping human creativity at the core."
"Leveraging advanced GenAI tools, we controlled every cinematic detail, from camera angles to physics-driven realism, with intuitive visual annotations mimicking a director's workflow," said Pratik Thakar, Global Vice President & Head of Generative AI. "Most revolutionary is our seamless narrative continuity and character consistency, crafting immersive stories that resonate deeply. This is more than filmmaking - it's a transformational leap into the future of creativity and technology."
Coca-Cola released a 2025 holiday advert that uses notably more AI-generated imagery than prior years and promotes AI-powered storytelling as central. The advert preserves familiar annual elements while adding cuddly humanoid animals, roads that shift between scenes without clear cause, and a glossy, plastic-looking aesthetic that triggered online comparisons with older adverts. A company statement frames the campaign as celebrating behind-the-scenes givers and includes AI-driven reimaginings of a classic spot. The brand asserts that AI enhances creative storytelling while keeping human creativity at the core, and executives emphasize GenAI control over cinematic detail, narrative continuity, and character consistency.
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