"They say even bad pizza is still pretty good pizza, but that doesn't mean people are eating it anymore. Once the undisputed king of delivery food options, pizza has fallen from its perch. For years, pizzerias were the second most common type of restaurant in the United States, according to the Wall Street Journal. Only fast food places outnumbered them. But in recent years, pizza has been outpaced, and many restaurants, including big chains, are now struggling."
"Back in the day, if you wanted to order dinner, you probably only had the option of Chinese or pizza. Before the advent of DoorDash and other food delivery apps, few restaurants offered delivery options. Pizza became so synonymous with delivery food that DiGiorno could distinguish itself by saying it tastes like delivery, and we all know what that means."
Pizza once dominated delivery and was the second most common restaurant type in the United States, but its market position has weakened. The rise of DoorDash and other delivery apps broadened delivery options so many cuisines now compete directly with pizza. Consumers can buy cheaper fresh or frozen pizzas to make at home and can order burgers, fried chicken, pad thai, coffee, tacos, and more from the same apps. Price, perceived healthfulness, menu variety, and all-day offerings from other restaurants further erode pizza's advantage. Pizza locations peaked around 2019 and have been declining since, with many operators struggling financially.
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