"It's October, which means homes covered in spooky decor are just about everywhere you can look. After Halloween, those same spaces - from their yard to the entryway - will quickly transform into winter villages with gigantic Santas led by reindeer. It's easier than ever for people to create these elaborate displays because of one reason: large, outdoor inflatables. About four years ago, I noticed these massive inflatables popping up outside of brownstones, row houses, apartment buildings, and stores in Brooklyn."
"It makes sense why people gravitate toward them: The blow-up decorations are much easier to pack and ship to a home. Plus, they can take up less space when storing them and are far less heavy than traditional outdoor decorations. But they were everywhere, and present from Halloween to New Year's Eve.It was cute to start, but it sent me down a rabbit hole. I had to know how inflatables had successfully converted so many decorators to change their ways."
Large, outdoor inflatables have become ubiquitous in holiday displays, appearing in front yards, entryways, and storefronts from Halloween through New Year's Eve. Their popularity surged because inflatables are much easier to pack, ship, store, and set up than traditional lights and heavier decorations. Retail shelves shifted toward inflatables, offering oversized characters like an 18-foot Jack Skellington and giant Santas. Inflatables alter decorating rituals that once relied on heirloom ornaments and painstaking light layouts, raising questions about neighborhood aesthetics as inexpensive blow-up options increasingly dominate seasonal decorating.
Read at Apartment Therapy
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