Brainlabs has acquired Exverus Media to strengthen its US operations and enhance its media buying capabilities, increasing billings to USD$1bn. The agency's workforce has also expanded, reaching over 500 in the US. Additionally, WARC released its 2025 Global Consumer Trends report, detailing key forces shaping consumer purchase decisions. The report highlights rising trends such as the widening cost-of-living gap, increasing trust in individual creators, and the impact of AI on purchasing behaviors. Additionally, a significant portion of low-income consumers now prefer cheaper alternatives over brand-name products, illustrating a shift in market dynamics.
Brainlabs' acquisition of Exverus Media solidifies its West Coast presence and enhances its full-funnel media buying capabilities, increasing US billings to USD$1bn.
The 2025 Global Consumer Trends report identified five key trends shaping purchasing decisions: cost-of-living gap, trust in individual creators, AI assistants in buying, proactive health, and alternative social activities.
Analysis reveals that 55% of low-income consumers prefer cheaper private label products over well-known brands, while just 40% of high-income consumers share this view.
47% of global social media users report being influenced by social media advertising, indicating a growing impact of influencer marketing on purchase decisions.
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