"Over the summer, Bogg bags were ubiquitous at beaches and parks. This year alone, it has sold more than $100 million of these plastic totes full of holes that come in a rainbow of colors. But now, the brand is trying to get you to bring your Bogg bag to dinner at a fancy restaurant, or the office, or a hot date."
"The structure of the bag hasn't changed much; it is still made of plastic and has plenty of holes on it. But it also has a quilted texture, reminiscent of the surface of a Chanel flap purse or a nylon Prada bag. And it comes with an array of accessories, like chain, pom-poms, and pearls, designed to elevate the bag."
Bogg bags achieved widespread summer popularity and generated more than $100 million in sales this year. The Bougie Quilted Collection applies a quilted texture to the existing plastic, hole-filled structure and adds accessories such as chains, pom-poms, and pearls to elevate the look. The collection evokes luxury handbags while retaining three original sizes, from an enormous tote to a small 'bitty' purse. The line aims to drive year-round use beyond beachwear and counter a seasonal sales dip. The original bag design originated in 2011 as a practical, easy-to-clean beach bag.
Read at Fast Company
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